About Foresimpov

Foresimpov was founded by interior architect Erik Forsman and master joiner Oskar Povlsen after they collaborated on a barbershop renovation in Gamla Stan. Erik brought retail flow expertise from NK department store projects; Oskar brought commercial joinery from hotel fit-outs. Together they saw a gap: barbershops treated as generic retail rather than ritual spaces.

Philosophy

A barbershop interior must survive 400+ client visits weekly while feeling intimate. We design for durability first — solid surfaces, commercial-grade fixtures, easy-clean floors — then layer texture, lighting, and proportion to create atmosphere. Every project starts with how many stations, traffic flow, and whether retail is part of the business model.

Studio

180 m² at Södermalmstorg housing design team (4), project managers (2), and workshop for prototyping station counters and shelving. Org.nr 559284-7391. Member of Sveriges Arkitekter and Visita.

Geography

Primary market: Stockholm, Göteborg, Malmö. Nordic projects beyond Sweden incur travel at SEK 12,500 per trip plus accommodation.